Fisher-Price Global Campaign
At FCB we partnered with Fisher-Price with a different approach to children's toy commercials. We wanted to get inside a child's mind and play with the toys how they see them. We created a world of imagination that made the toys real. When we launched "Jake's Musical Pirate Ship" sales increased by 80% as a direct result of the TV commercial. High results continued with each of the products as they rolled out.
Agency: FCB NY
Director: Andy Bruntel
Production Company: Director's Bureau LA / Suneeva Vancouver
Editor: Justin Quagliata
Editorial: NO6
VFX: Andy Bruntel, Varnish VFX
Original Music: Butter